Portrait

Holding a Master's degree in business law, I represent the link between economic pragmatism and creative force. Immersed from childhood in the culture of the beautiful and the useful, my first inspirations come from a mother trained in Fine Arts in Rome, a father who is a starred chef and a photographer brother. The creative process is thus at the very heart of my mandates. Following my studies, I discovered city life in London and then returned to Switzerland, the cradle of watchmaking. With more than eight years’ experience within the LVMH group in the watches and jewellery division, the world of luxury and its codes has been an integral part of my career.

As a former pilot selected to be part of the Swiss Air Force youth training project, discipline and wide-open spaces permeate my vision as well as everything I do. And so it was that in 2017, in search of new horizons, Froté Communication took off. The diversity of missions entrusted to the company ranges from watchmaking to the hotel business, through real estate, the precision industry and even viticulture.

In addition to my activities as a consultant and project director, I am also a member of a charitable youth foundation. I am a straightforward person who strives for flexibility while surrounding myself with the best people for each project.

Froté communication is the link between economic pragmatism and creative force

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Philosophy

As a facilitator, the agency seeks to be a bridge between concept and reality, between creativity and utility, between instinct and need. Our vocation is to offer a bold and relevant service to our clients at all times. This is all about listening and agility. Thus, for each mandate, the focus is on the whole picture and a team of professionals from all walks of life is put together. Chosen according to each mission, these individuals are selected for their creativity, personal qualities and economic suitability to the mandate in question. This is the "tailor-made" spirit of the service we offer our clients.

Services

Strategy, guidance and monitoring of projects related to marketing and communication in the luxury and industrial sectors.

Marketing

  • Merchandising
  • Sales support tools
In particular, sales training, strategic presentation
  • Conceptualisation of space
Workspaces, points of sale, boutiques, workshops, signage

Communication

  • Public Relations
  • Client liaison
  • Events
  • Publishing
Including catalogues and press kits
  • Editorial support
  • Art Direction
Including videos and photo shoots
  • Prepress
  • Sponsorship and brand awareness
  • Advertising Campaigns
  • Digital
Websites, social media and applications
  • Brand identity & branding
Including logos and admin kits

Consulting

  • Guidance
I offer my services on a regular or occasional basis to companies seeking an external point of view on their business. This involves a detailed analysis of marketing and communication activities with attention sometimes also being paid to products (design in particular) and to distribution channels.
  • Brand audit
The agency offers in-depth brand analysis in order to put the fundamentals of a company into words and images. We determine or refine the client target, mission, vision, sales arguments (USP) or values of the entity in question. This process begins with analysis and synthesis, subsequently leading to the writing of a manifesto specific to each client. The latter can thus deliver a coherent and relevant message across their brand territories. This study is particularly relevant at key moments in an entity's existence, such as during the creation of companies or groups, jubilees, mergers, acquisitions or even during transfers.

Testimonials

Contact

As a consultant, I'd be delighted to make your acquaintance.
Should you require any further information, my contact details are:

FROTé COMMUNICATION SARL
CHEMIN DE VERVAS 27
2520 LA NEUVEVILLE (BE)

+ 41 (0)79 769 35 83
cf@frotecommunication.ch

Should you have any questions or comments, I’ll be delighted to get back to you.

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